About Us

Maia & Borges Our history

Maia & Borges, SA. was founded on June 18, 1976, and is still the only Portuguese company dedicated to the production of high quality painted PVC figures, using various painting techniques, including spray painting and pad printing.

A production of a figure from the prototype, the mould, the plastic injection, the painting, the packaging and, finally, the shipment, is always in the care of Maia & Borges, SA. The process ensured from birth to delivery to the customer is one of our unshakable guarantees of quality.

Production, since early on absorbed essentially by the foreign market, is now 99% directed to Germany , France, Spain, Dubai and the United States of America.

The company's success is based on the constant demand for quality, as well as the commitment to continually renew, improve and grow.

Thus, the company began the second decade of the new millennium with bold objectives, inaugurating a second work base in Guarda to increase production and meet customer expectations and enhance its legacy.

At the same time, it focused on reflecting and rethinking its identity and positioning and moved forward with an essential rebranding process for communicating a brand with a past but thinking about the future, a brand with history and at the same time visionary.

Our values

We believe that what we do is important and that's why we do it with all seriousness. As we make toys for children, we feel the obligation to do so with the utmost confidence and security.

At the same time, we try to never forget that making dolls is contributing to people's happiness, whatever their age. And that is a huge responsibility. To achieve this, and always in an innovative and interesting way, because our end customer is the most demanding of all, we know what we have to do: keep playing.

Mission

The brand's mission summarizes our reason for being, our essence, our deepest belief. The mission is implicit in every moment, it guides every step.

PLAYING IS A SERIOUS MATTER.

Vision

The vision guides the brand through time and positions it in the future. It's aspirational, exciting, exciting, idealistic, futuristic.

NEVER STOP PLAYING.

Where we are

Our structure

Europe / Portugal

Factory - Maia

Located in Maia - Porto with 2000 m2, this space is totally dedicated to Pistol Painting, Hand Painting, Pad Printing, Assembly and Packaging.

Factory - Guarda

Located in Guarda with 1800 m2, this space is totally dedicated to Pistol Painting, Hand Painting, Pad Printing, Assembly and Packaging.

Injection Department

Located in Maia - Porto with 2000 m2, this space is totally dedicated to injection molds in last generation machines.

Where we are

Our structure

Portugal / Europe

Image

Factory - Maia

Located in Maia - Porto with 2000 m2, this space is totally dedicated to Pistol Painting, Hand Painting, Pad Printing, Assembly and Packaging.

Factory - Guarda

Located in Guarda with 1800 m2, this space is totally dedicated to Pistol Painting, Hand Painting, Pad Printing, Assembly and Packaging.

Injection Department

Located in Maia - Porto with 2000 m2, this space is totally dedicated to injection molds in last generation machines.
01

Injection

Injection molds on modern machines
02

Materials

Innovation in experimenting with new materials
03

Ecological

Ecological system of reliable local suppliers for raw materials.
04

Painting

High quality painting process with water soluble inks.
+ 300
Team
+ de 15 000 000
Annual production capacity
46
Years
+ 20
Export Countries
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